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To encourage increased visitation, both domestically and internationally;
To extend visitor length of stay;
To maximise visitor spending;
To assist members to develop and effectively market their business;
To encourage sustainable tourism development practices.
In order to achieve this, the core responsibilities of OQTA are:
- Destination marketing activities (domestic and international).
- Destination development activities (product/infrastructure development).
- Communication and education of industry initiatives to assist with product at the regional level.
- Provide leadership and represent the region at all levels of government and industry.
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In this Section
Who is OQTA?
Who, what , where
 Our region
Corporate Structure
Organisation Chart
Our Vision
Our Goals and Objectives
Our Vision
Queensland’s Outback will become the premier Australian Outback destination through a committed approach to sustainable tourism development and by encouraging growth through strategic marketing, development and training.
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