3. Marketing
CO-OPERATIVE DOMESTIC MARKETING OPPORTUNITIES
To assist you in planning your own promotional activities, OQTA develops an annual Co-Operative Domestic Marketing
Opportunities Plan. This plan outlines a number of proposed marketing activities including Tourism Queensland Co-
Operative campaigns, consumer shows, trade shows, publicity and other activities. Members are encouraged to review
the plan and consider participation for inclusion in their marketing budgets.
CO-OPERATIVE MARKETING CAMPAIGNS
The OQTA presents a range of informative publications for consumers, media and the travel trade.
Please refer to the Co-operative Domestic Marketing Program which will be instituted during the 2011 / 2012 financial
year.
CONSUMER & TRADE SHOWS
Throughout the year OQTA attend numerous domestic travel and trade shows throughout Australia to promote
Queensland’s Outback to identified target markets. For a full listing of consumer and trade shows OQTA will be
attending in the coming year, please refer to the Co-Operative Domestic Marketing Opportunities Plan.
ONLINE MARKETING
Consumer Website: OQTA will be marketing www.adventureoutback.com.au – to penetrate a wider marketing through
internet exposure. The website presents comprehensive information on Queensland’s Outback including information on
towns, attractions, activities, accommodation, tour operators, events and travelling tips.
Queensland Online: Members have the opportunity to be a part of an online booking system that connects visitors
directly to your reservation system via the internet. Queensland Online is a whole of state initiative and is designed to
maximise the return from e-marketing and to allow consumers to book their accommodation and tours immediately.
Technological advances and ever increasing use of the internet as a source of information for holiday destinations
means this system will be a valuable tool now and in the future.
Australian Tourism Data Warehouse: Membership with OQTA provides discounted rates on the ATDW. The Australian
Tourism Data Warehouse is a national tourism database that stores tourism product and destination information. The
content is distributed through a broadening network of over 40 travel websites, including
www.adventureoutback.com.au, www.queenslandholidays.com.au and www.australia.com. For more information on
ATDW go to www.tq.com.au/atdw
Consumer Emails: OQTA will be sending 10 consumer emails each year to our consumer database. This will provide
consumers with new packages, product initiatives, updates on regional and local events and general destination
information.
TRAVEL TRADE AND MEDIA FAMILS
OQTA coordinates and/or assists with a series of trade familiarisations to the Region. Trade famils give travel agents and
media representatives a quick yet comprehensive insight into the attractions and facilities within the region, which
results in increased familiarity with Queensland’s Outback and, in turn, increased visitors.
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