4. Media and Publicity
OQTA is dedicated to increasing the exposure of Queensland’s Outback in the media. This is done through regular
distribution of media releases on regional events and OQTA activities. In addition, feature stories on destinations, tours,
attractions etc in Queensland’s Outback are regularly placed with metro and regional publications throughout Australia,
as well as specialist travel magazines.

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In this Section
Member Benefits
How we work for you
Industry Training
Industry Representation
Marketing
Media and Publicity
Benefits
Benefits of Tourism
Why do we need a Regional approach
Our Core Responsibilities
To facilitate our core responsibilities, OQTA continues to develop the following four areas of management:
- Industry Training, Development and Research
- Industry Representation & Partnerships
- Marketing
- Media & Publicity
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