Why do we need a regional approach?

If the region isn’t promoted as a destination, business is not going to come your way.

Visitors to Queensland have no interest in local government or Regional boundaries. They visit areas where there are products and experiences that interest them. They stay in one location as long as there is sufficient variety and diversity of products and experiences to maintain their interest.

Queensland’s Outback contains several local areas where visitor activity and accommodation is more concentrated and from these areas, visitors will travel to points of interest in other parts of the region.

The biggest danger to Regional success is parochialism by local areas within a region. Local areas should work to create unique or different visitor experiences and add value to the regional effort by strong cooperation with other local areas and OQTA to support regional promotion. Local operators need to cooperate with OQTA and, through them, with Tourism Queensland to promote the entire Region of Queensland’s Outback.