Regional Branding

Why do we need a regional approach?

If the region isn’t promoted as a destination, business is not going to come your way. Visitors to Queensland have no interest in local government or Regional boundaries. They visit areas where there are products and experiences that interest them. They stay in one location as long as there is sufficient variety and diversity of products and experiences to maintain their interest. 

Outback Queensland contains several local areas where visitor activity and accommodation is more concentrated and from these areas, visitors will travel to points of interest in other parts of the region. The biggest danger to Regional success is parochialism by local areas within a region. Local areas should work to create unique or different visitor experiences and add value to the regional effort by strong cooperation with other local areas and OQTA to support regional promotion. Local operators need to cooperate with OQTA and, through them, with Tourism Queensland to promote the entire Region.


Logos for collaterol

Outback Queensland Tourism encourages all members to utilise the “Outback Queensland, Where Australia Shines” branding in all messaging including on your website, email signatures, brochures, flyers etc. Please refer to the brand guidelines for strict specifications. Contact Tourism Queensland Destination Specialist, Kimberley Goulter to obtain a copy of the hi-resolution logo and approval for its use.
 

*Note in Dec 2011, the OQTA Board, in consultation with Tourism Queensland, made a strategic decision to promote formerly “Queensland’s Outback” as now “Outback Queensland” to ensure consistency with other Queensland States and branding. An audit process is currently taking place to transition the new name “Outback Queensland” into all promotional material. OQTA encourages all members to follow suit.

 

In this Section

Member Benefits
How we work for you

tick Industry Training
tick Industry Representation
tick Marketing
tick Media and Publicity

Benefits

tick Benefits of Tourism
tick Why do we need a Regional     approach

Our Core Responsibilities

To facilitate our core responsibilities, OQTA continues to develop the following four areas of management:

  • Industry Training, Development and Research
  • Industry Representation & Partnerships
  • Marketing
  • Media & Publicity